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  • 1. Dissemination 2.0 - the role of social media in research dissemination Petter Bae Brandtzæg, Tromsø, 23.11.2011 Twitter @PetterBB 1
  • 2. A website using Britney Spears to spice up semiconductor physics 2
  • 3. "I used Britney Spears to demonstrate that physics can have a fun side to it as well" Carl Hepburn, a postgraduate at the University of Essex 3
  • 4. ”One of the stranger approaches to teaching science that weve seen ” (The journal Scientific American)Source BBC 2001: http://news.bbc.co.uk/2/hi/technology/1306364.stm 4
  • 5. Dissimination? "the act of diffusing knowledge"Its about democratization of knowledge, that should fully incorporate principles of accessibility 5
  • 6. why should we increase access?• It’s greater competition than ever in science• The society is dependent up on systematic knowledge from research• Citizens pays for most of it…..thus the science needs to be disseminated back to citizens 6
  • 7. only 1% of the Norwegian population are not interested in research (which is similar to other western countries)Source http://www.forskningsradet.no/bibliotek/publikasjoner/strat_allmenforskformidl_norsk/almenf-3.html#E11E3 7
  • 8. 90% thinks research is of great importance for the society Citizens do want to play a role in science – they want to know what’s going onSource: http://www.forskningsradet.no/bibliotek/publikasjoner/strat_allmenforskformidl_norsk/almenf-3.html#E11E3 8
  • 9. And….new research shows that 9
  • 10. The problem is…"the ivory tower of science" Credits: http://sciencegeekgirl.com/files/2008/07/professor.png?w=300 10
  • 11. Only 6% of the Norwegian researchersparticipate actively in popular dissemination 11
  • 12. Not communicated research has less value 12
  • 13. So how can scientistsdisseminate their science? 13
  • 14. Traditional dissemination is important, but not very accessible, transparent or visibleJournal papers in traditional journals (low accessibility) Conference participation (low accessibility) 14
  • 15. a coor dinated, branded media event? http://www.youtube.com/watch?v=xLilqm6GxrA 15
  • 16. 16
  • 17. 17
  • 18. “Any pop band is doing the same thing. Any athlete is doing the same thing. We have to start thinking the same way in science.” Jørn H. Hurum to New York Times, May 18. 2009 18
  • 19. Yes…but, not everyone of us is Hurum… 19
  • 20. but, we can use social mediaHowever, the principles and possibilities ofdisseminating research have changed withthe introduction of social media – dissemination 2.0. 20
  • 21. Skeptical- Why should we use social media? Why should we use Internet? (15 years ago) 21
  • 22. isnt time consuming and distracting? 22
  • 23. but isn’t causing a lot of challenges? privacy copyright 23
  • 24. Reason #1:Social media is the most popular activity on the Web (ComScore, 2011). 24
  • 25. facebook 850 million active users Source: Facebook statistics 25
  • 26. twitter: 300 million usersSource: RJ Metrics 26
  • 27. Reason #2: social media is going serious Trends Examples People Teenagers All ages Policies/ Anonymous Real identity norms Education, Purpose Entertainment business, politics, researchTechnology Text based 3D, mobile, communities rich media. 27 Facebook: The fastest growing demographic is those 40 years old and older
  • 28. Reason #3:the scientists is controlling the message 28
  • 29. Reason #4: sharing is easier than everFlickr 29
  • 30. 30
  • 31. Reason #5:the open access movement! 31
  • 32. Disseminating 2.0 = "yes, we can"One way media Social media Difficult Yes, we canDifficult Yes, we canPhoto: videocrab on Flickr 32
  • 33. I am communicating I am bloggingI am sharing my presentationsand my research papers 33
  • 34. 34
  • 35. one talk at a conference attracted 30 people 35
  • 36. 36
  • 37. I also upload research papers 37
  • 38. Benefits using social media in research• Visibility: More people can see and get access to my work• Sharing: When you share your research other people will share with you as well• New contacts: You get in touch with a lot of researchers and other persons and institutions interested in your field• Discussion: You can discuss and get new insights in your field• Feedback: It’s motivating – ”wow, nearly 400 people have seen my paper, and over 3000 have seen my presentation. In addition several people have favourited and downloaded it” 38
  • 39. It’s not only about one way communicationPhoto Flickr Creative commons djfoobarmatt 39
  • 40. it’s about communication 40
  • 41. It’s about listening 41
  • 42. But are researchers using social media? 42
  • 43. 43
  • 44. Over I million scientists 44
  • 45. 45
  • 46. 46
  • 47. By scientists for scientist - find the right people with the right expertise at the right time (Cambridge) 47
  • 48. science 2.0Science 2.0 generally refers to new practices of scientists that make their research or data transparent for others to see, comment or analyze 48
  • 49. Mass CollaborationWisdom of Crowds 49
  • 50. Classify galaxies according to their shapes:More than 250,000 people have taken part in Galaxy Zoo so far, producing a wealth of valuable data 50
  • 51. Transparency Accessibility Blogs WikisSharing Dissimination Participation Listening 2.0 Mashups Co-creation Communicating 51
  • 52. In sum:social media can help scientist to gain more visibility and accessibility – making research interactive - to get impact 52
  • 53. so…don’t only make use of Britney …..use social media 53
  • 54. Thanks – any questions?Contact: pbb@sintef.no or @PetterBB on Twitter This presentation is shared on http://www.slideshare.net/PetterB …….of course 54[1]

References Edit

  1. Brandtzaeg, P., & Troms. (2011). Dissemination 2.0 - the role of social media in research dissemination. Retrieved (04, 2nd, 2015), from http://www.slideshare.net/PetterB/munin-conferencedissemination-20?related=1
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